Why You Need a Newsletter

Today, guest blogger A.P. Fuchs talks why writers need newsletter. Welcome A.P. and thank you for joining us.

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The Internet is a painfully crowded place, especially these days. I remember in the late nineties when the Web was starting to take shape. There were some basic websites and, well, that was about it. Communication on-line was pretty much email. Now look at us—everyone’s on-line, we’re all shouting, and social media is the main form of communication.

Unfortunately, there’s just too many people and these days, with every one and their monkey writing a book, there’s too many authors and it’s near impossible to get noticed. Sure, it happens, and some authors build a sizable and—keyword: pragmatic—social following, but for the most part, many struggle in this area.

Newsletters bypass all the number games associated with social media, the whole like-for-like and I-follow-you-you-follow-me tactics, and all the rest. (Which are pretty much useless because those are about quantity not quality.)

Productive numbers are where it’s at and newsletters, by their very opt-in nature, cater to that. Do you want to know who is truly invested in what you do? Start a newsletter.

It’s focused marketing: sending out communication and information to people who have chosen to hear what you have to say. Actually, I don’t even like to use the word “marketing” in this case because that totally devalues the point of a newsletter, which is connecting with readers who genuinely care about you in return.

Look at the word itself: newsletter. It’s a letter, not a brochure.

Sure, your newsletter numbers might be smaller than your Facebook likes, but they’re quality numbers, which have more value than just a high like count. The people who have chosen to receive a newsletter from you are the same people who are more likely to get a copy of your book because a genuine interest in you has already taken place.

There are so many ways to go about doing a newsletter, some of which are:

▪ The Plain Jane promo newsletter.

This is the kind that only goes out when an author has a new release. It’s not about communicating with the reader, but simply selling to them. I find these shallow; see the newsletter work breakdown above.

▪ The monthly update newsletter.

Typically something sent out once a month, this is the newsletter where the author says what’s going on with them, where what project is at in the production process and to promote a book(s) or event or something.

▪ The weekly newsletter.

My personal favorite and the kind I run, which I’ll get to in a moment. The weekly version can be like the monthly one, just sent out weekly. Or it can be about creating a dialogue with the readers and talking points of interest, usually to do with writing or books or entertainment.

My weekly newsletter, The Canister X Transmission—presently in its second year—has four main points: writing/publishing/marketing tip of the week; book/comic spotlight from my catalog; creator spotlight focusing on indie and mainstream creators who’ve impacted my career; rant of the week, which is basically a positive or negative thing depending on what’s been heavily on my mind for the past seven days.

I also offer a free thriller e-novelette download if you sign up.

The benefits:

▪ regular connection with readers who actually want to hear from you
▪ exercise in self-discipline to maintain the newsletter schedule, which then trains you to keep deadlines for other projects like, um, your books
▪ an opportunity to market work to readers without spamming, which can lead to sales options outside of the usual channels
▪ a chance to encourage and inspire others

Ultimately, newsletters make the on-line world a smaller place and, frankly, in today’s obscenely overcrowded rat race society, it’s sorely needed. It’s a chance to quiet down, meet with a reader, and open up about what’s going on on your end. And you’d be surprised. Readers respond to newsletters with their thoughts, questions and more.

Beats an overcrowded social media channel any day.

About the Author: An independent writer and cartoonist, www.tinyletter.com/apfuchs and get a free thriller e-novelette out of the deal, and be sure to visit him on-line at his main hub at www.canisterx.com A.P. Fuchs has been part of the underground publishing scene for twelve years. He is the author of more than forty books, loads of comics, short stories and poetry, and has a weekly newsletter called The Canister X Transmission, in which he currently discusses publishing and marketing tips, past work, indie creator spotlights and whatever’s on his mind that week. Heck, he’s so passionate about writing and publishing he even wrote several books on the subject, one a collection of the first year of his weekly newsletter, another called Getting Down and Digital: How to Self-publish Your Book. Plus a few others. Sign up for his newsletter at

Junior High for Web Pages- Get it Over With by Randy Tayler

It's my pleasure today to introduce you to a fellow writer, a comedian, and an internet visionary. Here's a man followed on twitter by Brandon Sanderson and Dan Wells. He's known across the web for his sense of humor and talent for expression, and he's here to give us some advice on web presence.

Today, we hear from Randy Tayler!

More than six billion people live on this planet. Six BILLION. It sounds like a lot, until you realize that most numbers in the universe are much, much bigger. That’s infinity for you.

The web isn’t infinite, though it might seem like it. There are currently more than 100 million registered domain names, and more than a trillion web pages (and that’s just as of 2008). If you spent 1 second on every page currently in existence, it would take you more than 30,000 years to visit them all. (Better get surfin’.)

Every writer should know the importance of having his or her presence on the web - and I’m not talking about Facebook. But in case you don’t, let me make it clear: if you are planning to have people read your writing, you need to have a website of your own today.

Why today? Why not when you’re finally published, or at least looking for an agent? Your romance about a magic-wielding marine biologist in the industrial age isn’t even done yet, so why build the site now?

Because the sooner you plant a tree, the sooner it can grow.

Brand-new sites don’t have the same sway as older sites. You’ve experienced this -- you come to a site that looks nice, but find it only has three pages. You feel like you’ve been duped.

All sites have to go through that awkward phase. It’s like junior high for web pages. GET IT OVER WITH NOW. Get your writing up, even if it’s just blog posts to start. Create content - real thoughts, even if it’s just your own mini-dramas at home - and build a site that’s ready for your big efforts when you need it.

And remember, the bigger your presence on the web, the greater number of people who will see you. People with similar interests. You’ll form writing groups and give and receive invaluable feedback. You’ll get a small audience of people who want to read what you write.

Or, bigger things may happen. An agent may stumble across a synopsis on your blog, check out your other writing and like it, and ask to read your story. A film producer may see a short story you put up on a whim, and think it’d be a fantastic TV movie. Why not? They’re humans; they surf the web just like the rest of us.

None of that can happen if people can’t find your writing. It needs to be someplace other than your notebook or hard drive.

Oh, what, it’s not ready? Not polished enough? That’s a reasonable thought. But let the knowledge that people are going to see it motivate you to polish it now. I, personally, tend to let my projects wither if I’m not getting them before some eyeballs.

Say you’re rebuilding a classic car. Do you wait until the whole thing is done to show it off, or do you let people see which piece you’ve refinished? If you’re like me, you need some feedback, some pats on the back, to keep you going; otherwise, you end up with a rusting pile of junk sitting in your yard for forty years.

Afraid of putting your steampunk-marine-biologist-romance on the web where somebody could steal it? Don’t be. It’s actually easier to establish something is yours when you put it out where everybody can see it.

(And in case you’re wondering, no, you won’t cannibalize book sales if you make it free for the world to see. If it’s worth buying, people will purchase it. Consider:

• New York Times bestselling authors Cory Doctorow, John Scalzi, and Brandon Sanderson have all successfully released books online for free, then gone on to sell them in ridiculous quantities. Those are just the few I know about.
• Many web cartoonists have translated publishing their comics for free on the web into a steady living by releasing them in book form. My brother Howard has been feeding his family from his self-published comic Schlock Mercenary for years now.
• I’ve purchased books that were available for free online myself, and I almost never buy books in the first place. I’m real big on borrowing. Sometimes returning, too.

My point: the value of getting your work seen vastly outweighs the peril of letting your work be seen.)

So, you need to have a website now. It’ll help you hone your craft, and help you garner an audience.

Is “website” too intimidating? Maybe you’re not as nerdy as me, and don’t know how to register a domain, purchase hosting, redirect nameservers, code, upload, etc. Good for you! It’s probably sign that you have a real life offline. But that’s no excuse for not also having an online presence, a place in cyberspace that belongs to you.

Well, you don’t need a full-blown website. A blog is sufficient, because most blog-hosting sites give you a subdomain of your own. You go to blogspot.com or livejournal.com or wordpress.com and you’re registered and up in minutes. You can have your foothold in cyberspace ten minutes from now. And it’s free - everybody’s favorite price. I’ve never paid a dime for my livejournal, wordpress, or blogspot accounts.

You may not want to, or be ready to, put your entire novel online. That’s fine. But you need to be online. And no, Facebook doesn’t count.

Randy Tayler is a published author and columnist, an improvisational comedian, a web programmer, and an incredibly huge nerd. His most active home on the web is currently his twitter feed. You can also reach him via email.

P.S. If you’re ready for the commitment, and can spare the cash, I suggest you get your own domain name. You can always migrate your blog over to your new site later, but all the links you’ve garnered will still point at the old place. You can nab a domain for $7.49 for the first year at GoDaddy.com, which is where I buy all of mine. (I think you can enter the code “RON” at checkout and get another 10% off. If you try it, lemme know.)