So. Marketing. It's a side of the publishing world that both excites and mystifies me. Sometimes authors have the full support of their pub house in their marketing campaign. Sometimes they don't. But authors are always on the lookout for awesomesauce ways of promoting their work, right? They want their books to reach as many readers as possible. This post won't delve into the whole good/bad reviews discussion, nor will it tackle self-published vs. traditionally published authors.
No, folks. This post is about Kristen Stewart.
You see, Kristen Stewart--the actress who plays Bella Swan in the Twilight film adaptations--isn't an author. But she's well acquainted with promoting a product. In her case, it's the movies, with the final installment hitting theaters in November. Last week, Kristen's personal life (which she's kept under wraps for years) suffered due to a mistake on her behalf. Not only did she feel compelled to do damage control in her personal life, but she also took it upon herself to address the situation publicly.
Now back to marketing: when Kristen goes out to promote Breaking Dawn Part 2, she'll have to answer question upon question about the movie/book/her character in both mediums. But since she addressed her personal life in a public statement, I'm sure a few reporters will want to sneak in some questions aimed at her mistake. Kristen will either refuse to answer personal questions, or she'll tackle them head-on. But at the end of the day, she's not selling herself, she's selling a movie.
Or is she?
As far as I'm concerned, Kristen isn't Bella. Authors aren't their books. Bella is part of Kristen's life. Your book is part of your life. But how do we speak of one without referring to the other?
I'm curious: What's your take on this whole you vs. your book marketing beast-creature-thing? Promote the product? Promote yourself? Both? Any tips for those who're struggling to choose/find the balance between them?