The #AtoZChallenge 2017 Theme at Operation Awesome is the Publishing Journey.
Authors spend most of their free time in their characters’ point of view. In order to think like a book marketer, consider a book marketer’s point of view. A book marketer’s job is to reach the people who are most interested in your book, and persuade them to buy it. As I’ve said many times before, writing is art but publishing is business and marketing is part of that business.
The problem for many authors is that they view their book as they view one of their children—beautiful and wonderful and loved by all. Of course, authors feel this way. They’ve labored for years and invested their heart and soul into their book.
The truth is, not everyone is going to like your book.
Marketers seek to find a niche market and go after it. They aim to reach the book’s target audience and so should you. That means admitting that your chick lit romance will not be everyone’s cup of tea. You must refine who your audience is. What gender and how old are they? What media and social media outlets do they use and how do they get their information? What do they do in their spare time? Where are they spending their money? How do they usually buy their books? As anti-intuitive as it sounds, you need to narrow your audience to reach your audience. Less is more.
By honing in on your target audience, you spend your time and resources on endeavours that actually reach the specific audience who is interested in your type of book. So, take off your author hat and put on your business hat. While your passion for your book can surely be a great tool in your marketing toolbox, it can also get in the way. Your book is a product with a specific audience. Put together social media posts that appeal to them. Go to events and conferences they attend. Find bloggers and podcasters who your audience follows.
Now, go find your readers!
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Melinda Marshall Friesen writes sci-fi books for teens and adults. Daily, she removes her author hat, and dons her business hat as the marketing director at Rebelight Publishing Inc..