So. I've been thinking a lot about authors and their online platforms these past couple of days. Specifically, the kind of reputation an author has with those who follow their blogs, Twitter, Facebook and Tumblr accounts (whether they're hilarious/informative/inspirational/etc). In some cases, we might even buy an author's book because we like their online platform, even if the author writes in a genre we don't typically read (confession: I am SUPER guilty of this and am in no way ashamed of it).
But I'm curious about something else: what happens when things go south? Let's say you discover an author through the blogosphere/Internet, like their perspective on writing/life, and fall head over heels for their books. What if the author does something that disappoints you? Not as a reader, but as a person (i.e. their attitude toward something you take seriously isn't respectful or tactful).
This leads to today's open thread question: does an author's reputation come into play when you're choosing between reading their work or not? Or does content trump reputation?
I'm really looking forward to your thoughts!