|Harry Potter Broomstick Bookmarks sold at this site|
Bella Cullen's wedding ring?
Bertie Bott's Every Flavor Beans?
|Sold here (buyer beware of vomit flavored ones)|
|Sold here by creator Bonny Anderson|
There's a reason people flock to the merchandise that reminds them of their favorite books and characters. It's that coolness factor in fiction - wanting to BE the character, just for a few choice moments. Bella's engagement. Harry's most victorious Quidditch game. Katniss... well, I never wanted to be her, but maybe that moment when she's in the cave with Peeta. Or shooting an arrow into the gamemakers. Yeah, I'd buy her bow and arrow set. Or cookies made with love by Peeta, if that were possible. :)
So here's the thing we can take away as writers from what we've seen in book and TV merchandising...
Write something cool or pretty or unique into your story. Don't think of it as a gimmick. It's the spirit in which you add it that matters. Make it something meaningful to your world, your characters.
Maybe your main character is averse to guns and all kinds of violence, but he does carry around a sonic screwdriver and use his wits to get out of tough spots.
|Sold at BBC|
What do you think? Would you buy, have you ever bought, fan merchandise? Why or why not?
And think for a moment: Is there something in your current manuscript that could bring your character to life for fans? Evie's pink bedazzled taser, Batman's utility belt, Edward's Volvo...
The possibilities are endless.